Flavour producer Quest Food International announced the launch of its recently formulated Vanilla Analogs this week.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Mairi Coia, vanilla business development manager at Quest, commented: “We have developed sophisticated analytical methods to identify previously undiscovered key character impact compounds in the vanilla extracts.”


Marketing director Steve Bodicoat added: “Manufacturers have had a difficult choice in the past – either to use the scarce raw material with an unstable supply chain or compromise on flavour profile quality.


“Quest’s commitment to the ice cream industry means we will now be able to guarantee vanilla flavour quality and availability.”


Extracted from the beans of a tropical plant in the orchid family, vanilla is a sensitive aroma and a popular one. Quest maintains however that its new product will help ensure a steady supply of vanilla for the global market, offering value for money and greater flexibility for companies.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact