Prepared foods manufacturing and marketing giant Campbell Soup has agreed to purchase Ireland’s second largest dry soup business, Erin Foods, from the Greencore Group for about US$26m.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The Erin Foods purchase agreement also includes William Rodgers Foods, a private label supplier in the UK.
Camden, NJ-based Campbell said that the acquisition, which is subject to Irish regulatory and other approvals, will expand its European soup and sauces presence and strengthen its current market position in Ireland.
In Europe, Campbell is already the leader in the total soup category in the UK, France, Germany and Sweden as a result of its multi-country European soup and sauces business acquisition from Unilever in May 2001.
Campbell purchased McDonnells, the number three dry soup and number two dry sauces business in Ireland as part of the Unilever transaction. Dry soup is the most popular form of soup in Ireland, representing approximately 70% of all commercial soup consumption.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData“This acquisition is consistent with our transformation plan strategy. Erin is Ireland’s premier dry soup brand, making it an excellent strategic addition to our European portfolio. By combining Erin with our other businesses in Ireland, we will strengthen our European soup platform,” said Douglas R. Conant, Campbell’s president and CEO.
