Supermarkets Supervalu and Roundy’s Supermarkets have announced that they plan to transition approximately 50 independent retailer locations currently served by Roundy’s from its Stevens Point and Oconomowoc distribution centres in Wisconsin to Supervalu’s Green Bay and Pleasant Prairie, Wisconsin distribution centres.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The transition will involve a range of grocery retail banners across Wisconsin, but excludes independently owned and operated Pick ‘n Save retailers, which will continue to be served by Roundy’s. The transition is expected to begin early next month, and will be completed by the end of August. Financial terms of the deal were not disclosed.


Robert Mariano, chairman and CEO of Roundy’s, said, “This transition is consistent with our strategy to concentrate our resources on growing our own retail stores and independently owned and operated Pick ‘n Save retailers.”


“Supervalu is pleased to welcome this group of highly regarded retailers to our Midwest Region, and we look forward to establishing new partnerships with these experienced business owners,” said Jeff Noddle, Supervalu chairman and CEO. “We are eager to introduce to them the wide range of supply chain services and leading-edge technology solutions in which Supervalu continues to invest.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact