US grocery giant Safeway has named Karl Schroeder president of its 178-store Eastern Division, which includes 44 Genuardi’s stores in Pennsylvania, Delaware and New Jersey.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Schroeder succeeds Michael J. Bessire, who has been Eastern Division president since 1996 and has decided to take a break from his 30-year career in the grocery business in favour of spending time at his Texas ranch.


“We gratefully acknowledge Mike’s many contributions to Safeway,” said Steven A. Burd, chairman, president and CEO: “Karl has consistently delivered solid results while progressing through a variety of challenging line and staff positions.”


Schroeder, a 26-year Safeway veteran, started as a courtesy clerk in Arizona where he later advanced to store manager and district manager. Subsequent district manager assignments took him to Northern California and Hawaii before he returned to the Mainland as VP, retail operations for the Northern California Division. For the past year Schroeder has been on a special assignment at company headquarters in Pleasanton, California. He was designated senior VP, corporate retail operations in May 2002.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact