McDonald’s knows that happy days lie ahead for its Happy Meals in Brazil. According to The Wall Street Journal (September 5, 2000), McDonald’s Corp. plans to nearly double the number of its Brazilian restaurants by 2003. Promar International, which is currently completing a groundbreaking study of the foodservice market in Latin America, indicates that expansion in the region by other foodservice players is likely to be brisk.
“In Latin America, foodservice is a growth sector in a growing market,” says Andre Williamson, Senior Analyst at Promar, a strategic consulting firm specializing in the food and beverage industry. “It’s an ideal environment from a consumer perspective, with more families than ever both willing and able to let others do the cooking. But Latin America is also a complex place to do business. Companies need to fully understand the obstacles as well as the opportunities.”
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Promar’s study, “COOKING UP GROWTH: Foodservice in Latin America and the Caribbean to 2010,” will provide strategies for three different types of market participants looking to enter or expand in the area: foodservice operators, beverage companies, and food manufacturers.
Based on in-market primary research in key countries, supplemented by extensive secondary research and thorough analysis, “Cooking up Growth” will offer companies’ insight as well as information. According to Williamson, good information alone on the region is difficult to obtain, and “some of what’s out there could have been written by monkeys on typewriters.”
While growth in Latin American foodservice will directly favor chains like McDonalds, “foodservice companies are not the only ones who will benefit,” says Williamson. “Branded food and beverage companies stand to gain enormously as regional and multi-national players seek reliable, high-quality suppliers who can grow along with them. Every major food and beverage company with aspirations for growth should take a long and careful look at Latin America. As consultants with unparalleled experience in the area, we look forward to showing them what they’ll need to know.”
“Cooking up Growth” will be available in a few weeks at a price of $13,500. For orders placed by September 30, 2000 special pricing will apply.

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By GlobalDataFor additional study details, please see:
http://www.promarinternational.com/Brochures/LAFoodserviceManuf.pdf – for food manufacturers.
http://www.promarinternational.com/Brochures/LAFoodserviceBeverages.pdf – for beverage companies.
http://www.promarinternational.com/Brochures/LAFoodservice.pdf – for foodservice industry firms.
About The Company: Promar International specializes in providing strategic marketing assistance to the food, beverage, and agribusiness sectors. We are global in our reach, with offices in North America, Latin America, Europe, and Asia. For additional information about Promar please visit http://www.promarinternational.com.