US pork processor Smithfield Foods has developed a new, higher-fat pork aimed at the low-carb diet market.
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The product, which is from a breed of hog developed to provide more flavourful fresh pork, is being test-marketed at some supermarkets in Texas and Maine, reported Dow Jones News.
“This is more of pork the way it used to be – tastier with a little bit of fat on it,” James D. Schloss, Smithfield’s vice president of marketing, was quoted as saying.
However, Cynthia Sass, spokesperson for the American Dietetic Association, warned low-carb dieters that fat has more calories per gram than carbohydrates have.
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