Today is 4 July, and US snack food manufacturers have seized the opportunity to leverage the heightened level of patriotism by selling star-spangled food products.
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Stars and stripes have been added to brownies and cakes, ice cream, confectionery and even chips. It is common for red, white and blue to have a higher profile on snack foods around 4 July, but this year even more manufacturers have jumped on the bandwagon in a bid to tap the national enthusiasm which has sent sales of flags soaring.
It is likely that manufacturers will also increase their output of patriotic food products in a couple of months’ time, to coincide with the first anniversary of the terrorist attacks on 11 September.
However, Phil Lempert, a consumer expert interviewed by Christian Science Monitor, sounded a note of caution, warning that a sudden proliferation of patriotic food could make food manufacturers look opportunistic. “My feeling is that we are not going to see a huge market for red, white, and blue foods,” said Lempert, citing surveys that show the desire to buy American-made grocery products has declined significantly since just after 11 September.
So, expect to see a lot of red, white and blue star-spangled products selling at reduced prices come the weekend.
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By GlobalData
