Snyder’s of Hanover, which produces the leading US pretzel brand, is launching EatSmart, which it claims is “the first brand to offer a comprehensive line of all natural and organic snack items that are also flavourful”.
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Claude O’Connor, VP of sales and marketing, commented: “This new brand is intended to satisfy consumers’ craving for a variety of snack food choices that taste good and are good for them.
“Research has told us that Snyder’s of Hanover is a trusted brand with a loyal consumer following, and EatSmart is an extension of our commitment to good- tasting, quality products. In taste tests, our EatSmart chips fared very favorably over their competition.”
The EatSmart brand is being introduced with three new snack items: all natural Veggie Crisps, Organic Blue Corn-Tillas, and Organic Blue Corn-Tillas with Sesame Seeds. More new products are expected to appear in the lineup during the first half of 2002. Veggie Crisps are a bountiful blend of ridged vegetable chips in potato, tomato, and spinach flavors.
Organic Blue Corn-Tillas are stoneground blue corn tortilla chips made with certified organic ingredients. Prepared in organic vegetable oils, the extra-crunchy chips are available in traditional style or with sesame seeds. Additional varieties of Corn-Tillas made from organic white and yellow corn will be introduced later in the year.
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By GlobalData
