The Soyfoods Association of North America (SANA) membership have recently elected as president, Tom Woodward, general manager of the specialty category for Tetra Pak.
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Woodward continuously works to expand global soy consumption and marketing opportunities through his company and SANA. This year, he initiated a new focus for SANA on introducing soyfoods into the food service market, after he instigated the launching of the SANA web site last year. He has also served as VP and chair of SANA’s marketing committee.
Woodward commented: “Soyfoods in the US and on a global basis have realised tremendous growth over the past few years. SANA is proud to have many influential brands and members who have helped to successfully drive the growth of these healthy products.
“Many of our members have helped to develop industry standards, promote industry awareness, and continue to influence relations with media and government. SANA looks forward to its role in maintaining a positive and constructive influence on the industry. In parallel, as our membership grows, SANA is faced with the continued challenges and opportunities of adding value to our diverse group of members.”
An important goal for SANA is to re-visit its objectives and strategies. Through strategic planning meetings, Woodward hopes to align the organisation as closely as possible with the interests and needs of the SANA membership. He observes: “We are an ever evolving industry with great opportunities for growth and expansion.”
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By GlobalDataSales of soyfood products steadily grow and will reach US$3.3bn in 2001, up almost 25% in mainstream stores from the previous year. Soymilk, soy energy bars, frozen soy desserts, soymilk yogurt, and soy cereals experienced the greatest gains.
