The results of a new survey into consumer awareness of healthy ingredients provide positive news for manufacturers using dietary fibre in their products.
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The survey, carried out in December 2001 by New Jersey-based market research firm, Hase Schannen Research, revealed that a massive 98% of the consumers interviewed consider fibre to be healthy.
A random sample of 300 health-conscious adults across the US were telephone interviewed for 15 minutes. As well as the findings on fibre, the survey also revealed that consumers are increasingly turning to packaging and labeling as a source of information with 79% of women shoppers and 61% of male shoppers saying that they regularly read ingredient labels.
The study has been welcomed by industry players.
Global ingredients supplier, Nutrinova Inc, which commissioned the study, markets CaromaxTM – a fibre produced from the pulp of the carob fruit. Mark Ritter, the company’s sales & marketing manager, new products, said: “Consumers are bombarded with information about healthy eating.
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By GlobalData“We commissioned the report to investigate attitudes to a number of healthy ingredients – but the fiber results really stand out.”
