US fastfood chain Subway has said restaurants in eight market areas across the Midwest will offer Wild Alaskan Salmon as a menu choice beginning this week.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The company said the Applewood smoked Wild Alaskan Salmon, which has been fished rather than farmed, can be prepared in a toasted or untoasted sub, in a wrap or on a salad.
Subway said the salmon will only be available for a limited time at participating outlets. The new product will be supported by TV and radio promotions, along with various in-store point-of-purchase materials.
Subway has more than 22,000 outlets in 77 countries.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
