Mexican-style quick service restaurant (QSR) chain Taco Bell, a subsidiary of YUM! Brands, has signed a US$15m advertising commitment on the MTV Network.

Go deeper with GlobalData

Go deeper with GlobalData

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The agreement makes Taco Bell the exclusive QSR sponsor of the MTV Video Music Awards (VMAs) and the 2003 MTV Movie Awards. Taco Bell will also sponsor the hit series “The Osbournes” in the Q4 2002 and the Q1 2003. The package also included advertising on other popular MTV programming.


Debbie Myers, VP, media services, entertainment & licensing for Taco Bell, explained: “MTV is the quintessential network for Taco Bell’s `Outside the Bun’ personality and is extremely important in communicating Taco Bell to its core fans.


“This sponsorship gives us a strong opportunity to build equity with nationally televised events and unique programming every quarter.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact