American discount chain Target is planning to vastly increase the food offerings in its general merchandise stores.
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The Minneapolis-based chain revealed last week that it would more than double its food offerings in its new and remodelled general merchandise stores.
In January, the company had 1,308 stores, with only 136 of them offering a full-scale supermarket. The company plans to augment its food offerings – almost doubling them – at the general merchandise stores to drive more shoppers into stores more frequently.
In stores where a full remodelling is not scheduled, the company will add refrigerated coolers and more dry goods, as does Wal-Mart in smaller markets. By the end of 2005, almost half of all Target stores will have increased food product availability.
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By GlobalData
