US cake maker Tasty Baking has said it expects to post a third-quarter net loss due to spending on marketing and expansion.

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The Philadelphia-based company, which makes Tastykake cakes, pies and cookies, forecast a net loss of between 17 cents and 21 cents per fully diluted share, compared to analysts’ consensus estimate of a profit of 4 cents a share, reported Reuters.


Tasty Baking said its forecast loss reflects incremental investment spending of around US$2.0m, or 18 cents a share, above the year-ago period.

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