US specialty foods company Thanasi Foods has said it has sold one million bags of Jim Beam Original Kentucky Bourbon Soaked Sunflower Seeds in the last six months.
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“Selling one million bags of seeds in just six months is a huge compliment to the demand for a premium sunflower seed snack,” said Justin Havlick, president and CEO, Thanasi Foods. “This is the perfect example of our dedication to developing unique co-branded partnerships in packaged goods.”
The company said the seeds, which were launch a year ago, were now available in 25,000 retail locations.
