Following recent announcements to open additional stores in Malaysia and Singapore, the specialty coffee and tea retailer The Coffee Bean & Tea Leaf® will continue its expansion of the South East Asian market by expanding operations into the Kingdom of Brunei.
This newest partnership brings the family held Company’s total number of stores slated to open in the next two years to 100 in this region alone.
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The first Coffee Bean & Tea Leaf store in Brunei is scheduled to open in May 2001 in the kingdom’s capital Bandar Seri Begawan. The 1,500 sq.ft. store will be located at the entrance to the prestigious Centerpoint Hotel, the hub of international business visits to Brunei. It will feature The Coffee Bean & Tea Leaf’s familiar and inviting oak wood decor, a patio for relaxing al fresco and the full line of signature beverages, whole bean coffees and teas.
The Coffee Bean & Tea Leaf has signed an agreement with Par Foods Sdn. Bhd., a Brunei based company owned by Her Royal Highness Princess Hajah Amal Rakiah, sister to the Sultan of Brunei.
Vice President of Business Development, Michael Jowett, said “We are delighted to partner with Par Foods Sdn. Bhd. in Brunei. Their impressive background and extensive experience in the hospitality industry creates an ideal situation for us to develop our business, while safeguarding the quality of our products for our customers.”
Speaking to the aggressive growth strategy of the Coffee Bean & Tea Leaf, Jowett continued, “This extension into Brunei strategically completes our penetration of South-East Asia, where we are the market leader and vendor of choice throughout this area.”
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By GlobalDataFounded in 1963, The Coffee Bean & Tea Leaf® is the oldest and largest privately held specialty coffee and tea retailer in the U.S. With a reputation for excellence, the company is a leader in product innovations, having developed the Original Ice Blended®. Providing the highest quality coffees and teas for nearly forty years, The Coffee Bean & Tea Leaf currently has over 150 stores in California, Arizona, Singapore, Malaysia, Taiwan, Korea and Israel and continues to expand both domestically and internationally.
