Scientists have discovered the gene which controls ripening in tomatoes, leading to optimism that tomatoes sold in major multiples could soon be as tasty and colourful as those straight from the garden.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


A research team at the US Department of Agriculture said the newly identified gene, called LeMads-Rin, “could be the holy grail for tomatoes”. The gene allows tomatoes to be harvested when red and tasty – without shortening their shelf life. The same gene could be introduced to improve other fruits, including strawberries, bananas, melons and apples.


Most tomatoes destined for sale in supermarkets are picked while still green and hard, so that they can reach stores before they are overripe. Once stored, ripening is accelerated using ethylene, which goes some way towards explaining why many tomatoes sold in supermarkets lack the rich flavour of those plucked from the vine when ripe.


The journal Science adds that, the longer tomatoes are allowed to mature on the vine, the greater the lycopene content will be. Lycope is an antioxidant that is through to fight the onset of cancer and heart disease.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact