DAYTON, Ohio, Nov 13, 2001 /PRNewswire via COMTEX/ — Tricon Global Restaurants, Inc. (NYSE: YUM), owner of the Pizza Hut, Taco Bell and KFC brands, has become the first quick-service restaurant business to begin implementing a global enterprise data warehouse. The agreement with Teradata, a division of NCR Corporation (NYSE: NCR), includes professional services, software and hardware. The Teradata(R) warehouse enhances customer satisfaction and drives increased restaurant efficiency by performing complex analyses of customer behavior, product performance and promotions effectiveness.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
“The creation of a global data warehouse will optimize operating efficiencies throughout our organization,” said Aylwin Lewis, chief operating officer, Tricon. “We will be able to enhance planning and analysis, generate better data consistency and produce major economies of scale,” added Lewis. Tricon selected Teradata based on its retail expertise and strong track record.
The Teradata warehouse will be used as the foundation for a number of applications, including sales and consumer promotions analysis, menu mix management and product introductions, as well as to segment and analyze customer purchase behavior across the Tricon brands.
“Teradata further enables companies like Tricon to analyze their business from both a global and local perspective,” said Darryl McDonald, vice president of retail enterprise solutions for Teradata. “Teradata can handle the massive volume of information from thousands of restaurant locations.”
About Tricon
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataTricon Global Restaurants, Inc. (NYSE: YUM), based in Louisville, Ky., is the world’s largest restaurant company in terms of system units with over 30,000 restaurants in over 100 countries and territories. The company’s brands — KFC, Pizza Hut and Taco Bell — are the global leaders of the chicken, pizza and Mexican-style restaurant categories, respectively. Total worldwide system retail sales for the brands were over $22 billion in 2000.
About Teradata Division
Teradata, a division of NCR Corporation, offers powerful analytical solutions that help businesses drive growth. Teradata solutions include the Teradata database, and analytical applications for customer relationship management, operations and financial management, business performance management and e-business. To learn more about Teradata Division and its solutions, go to www.Teradata.com .
About NCR Corporation
NCR Corporation (NYSE: NCR) is a leader in providing Relationship Technology(TM) solutions to customers worldwide. NCR’s Relationship Technology solutions include the Teradata(R) database and analytical applications such as customer relationship management (CRM) and demand chain management, store automation systems and automated teller machines (ATMs). The company’s business solutions are built on the foundation of its long- established industry knowledge and consulting expertise, value-adding software, global customer support services, a complete line of consumable and media products, and leading edge hardware technology. NCR employs 32,900 in more than 100 countries, and is a component stock of the Standard & Poor’s 500 Index. More information about NCR and its solutions may be found at www.ncr.com .
NCR and Teradata are trademarks or registered trademarks of NCR Corporation in the United States and other countries.
SOURCE NCR Corporation
