Urbani Holdings Inc, one of the largest distributors of truffles and caviar in the US, has extended its ditribution agreement with Wild Oats Markets, and will now distribute its products in 58 stores nationwide.
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“Urbani began offering its products in several Wild Oats Markets stores last year. The sale of our products in additional stores could result in a substantial increase in revenues,” says Rosario Safina, president and CEO of Urbani.
Wild Oats Markets has grown into the second largest natural food supermarket chain in the US generating US$893.2m in sales in 2001. Operating under a family of trade names, there are more than 100 stores in 22 states and British Columbia.
“Increasing the number of Wild Oats stores carrying our products is just one part of the expansion phase we hope to accomplish this year,” says Safina. “The success of our products in large chain stores, such as Wild Oats Markets, confirms the quality and value of our product line. We are proud to be a part of the natural, healthy Wild Oats Markets’ product line.”
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By GlobalData
