The US Department of Agriculture is spending US$9m to promote fresh fruit and vegetable consumption in elementary and secondary schools.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


The popular 2002 Fruit and Vegetable Pilot Program exposed students and administrators in 100 diverse schools to fresh produce, and educational materials about the importance of eating fresh fruits and vegetables.


Students’ eating habits improved, along with an increased preference for – and awareness of – a variety of fruits and vegetables. A recent congressional act made the programme permanent, and funds will be made available this fall for schools in seven states.


The National 5-A-Day Partnership, which promotes daily consumption of at least five servings of fruits and vegetables, will provide educational materials to participants.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now