Cereals giant General Mills has teamed up with automotive company Buick to launch a golf promotion featuring Tiger Woods on 18-ounce boxes of Wheaties.
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From this month, consumers will get two free special-edition Nike Golf Balls when they buy two boxes of Wheaties, and stand to win a new Buick Rendezvous CXL vehicle. Twenty-five Wheaties promotional prize packs will also be awarded.
“This partnership with Buick featuring Tiger makes sense,” said Brian Kittelson, Wheaties marketing manager. “Both companies have relationships with Tiger.”
“Working with General Mills and Wheaties has enabled us to reach golf enthusiasts with news of the Buick Rendezvous in a creative, fun way,” said Randall Tallerico, Buick advertising director. “Even the casual golfer can use some Nike golf balls.”
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By GlobalData
