Natural and organic food retailer Whole Foods Market has announced a reorganisation which will increase the number of its operating regions to eleven by separating the North Atlantic region into the North Atlantic and Tri-State regions effective 1 October 2005.

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The new Tri-State region will be led by Christina Minardi, formerly Regional Vice President of the North Atlantic region.


The company also announced the appointment of Hass Hassan to its board.


“Hass Hassan has been actively involved in the natural products industry since 1973 when he founded one of the country’s first one-stop natural foods stores in Denver, Colorado,” said John Mackey, chairman, chief executive officer, and co-founder of Whole Foods Market. “We believe his global food retailing knowledge and expertise will be a great benefit to our Board of Directors and company.”


Hassan started Rainbow Grocery in Denver, Colorado in 1973. In 1978, he founded Alfalfa’s Markets, a chain of natural foods stores in Boulder, Colorado, serving as president and chief executive officer until the company was acquired in 1995 by Wild Oats Markets. He founded Fresh & Wild an organic food retailer in the United Kingdom and was president and executive chairman of Fresh & Wild until 2004 when the company was acquired by Whole Foods Market.

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