Natural and organic foods retailer Wild Oats Markets has announced that 5% of proceeds from its sales on 18 March will be donated to local nonprofit organisations.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The Boulder, Colo-based company explained that 5% Days are a means to give something back to its stores’ local communities and increase sales. Chief marketing officer Terry Maloy, said: “We feel this is our opportunity to give back to local organisations that really need our support.
“Last year, we donated more than US$1.2m to local community nonprofit groups.
“We hope that our customers will make a point to come into our stores on March 18th so that we can donate a significant amount to local charities on our first 5% Day in 2002.”
The charities are selected through an application process with regard to their consistentcy with the company’s mission of “promoting health and well being”.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
