US poultry processor Pilgrim’s Pride has fired 11 workers following an investigation into chicken abuse.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The investigation came after animal rights group PETA released a secretly filmed videotape of poultry slaughterhouse workers jumping on live chickens, kicking them like footballs and hitting chickens against walls.


Three of the disgraced employees were managers at Pilgrim’s Pride’s Moorefield plant, while the other eight were hourly workers. The company supplies chicken to KFC.


KFC president Gregg Dedrick said his company will stop buying from the Moorefield plant until the company can ensure no future abuse will occur. KFC will also place a full-time inspector in the Moorefield plant to watch for further abuse, reported AP.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact