Seafood processor An Giang Seafood Import and Export Company (Agifish) has upped the stakes in its bid to acquire a greater share of the domestic market with the launch of 38 new products and a major campaign aimed at boosting domestic sales.
According to a report in the Vietnam News Brief Service, the new range of products includes fish powder, tomato with basa stuffing, paste, spring rolls and chips. They will initially retail at supermarkets and trading centres in Ho Chi Minh City.
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Agifish plans to see domestic sales account for 10% of its total turnover next year.
