The managing director of Nestlé Vietnam has told the Vietnam News Agency that the company intends to continue investing in Vietnam’s coffee industry and assist the country in improving its coffee quality.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Pierre Schaufelberger said that Nestlé intended to help Vietnam import high-quality coffee seedlings, and would also invite experts to train local farmers in planting, cultivating, preserving and processing coffee for export.


Schaufelberger also said that the company would provide up-to-date information on world coffee prices.


Nestlé first moved into Vietnam in 1993, and its operations represent 20% to 25%, 200,000 to 250,000 tons, of total Vietnamese coffee exports. In 2006, the Swiss-based food giant provided 5,000 high-grade coffee seedlings to an institute of the Ministry of Agriculture and Rural Development and to farmers in Dong Nai province for trial.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact