Walkers Shortbread wants to cash in on growing demand for gluten-free products in the UK and is launching a line of gluten-free shortbread.
The line-up consists of gluten-free pure butter shortbread, chocolate chip shortbread and ginger and lemon shortbread. The range will be produced using a specialist flour blend and has received the certified accreditation from Coeliac UK, the company said.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Walkers’ gluten-free offering, which is also suitable for vegetarians and certified Kosher OUD, launches at the end of the month with an RRP GBP2.50 (US$4).
