US retailer Wal-Mart is introducing a line of “budget-friendly” private-label organic foods into its stores in Canada.
The Great Value Organic line, it said, is designed to give consumers “pantry staples” that meet Canadian organic standards.
The line includes nearly 50 “affordably priced” Canadian certified organic goods.
“At Walmart, we believe consumers who want to eat organic shouldn’t have to pay more for their groceries,” said Jennifer Goldspink, vice president, for grocery at Wal-Mart’s Canadian arm. “We’re making it easier than ever for customers to have access to quality, organic foods at low prices everyday.”
The Great Value Organic line includes flours, corn meal, breakfast oats, seeds, legumes, beverages, cereal, frozen berries, pasta, sauces, broth, granola bars, popcorn, cookies and chewy snacks. Prices for the products start from C$1.97 (US$1.38). Wal-Mart said the products are priced competitively compared to non-organic national brands.
“Today’s announcement is a strong reminder for customers that if they’re looking for value, Walmart offers quality food at affordable prices,” added Goldspink. “We’re as committed as ever to helping Canadian families save money so they can live better.”
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By GlobalDataThe line will be hitting shelves between now and February.
