WhiteWave Foods has set up the position of chief operating officer as part of a handful of changes among the US food and beverage group’s senior management.

Blaine McPeak, the president of WhiteWave’s foods and beverages business in the Americas, will be promoted to the role on 1 December.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Kevin Yost, the president of WhiteWave’s fresh foods arm, will move to be the Silk owner’s US group president for foods and beverages. He will report to McPeak, who will continue to run the division’s international business.

Gregg Engles, who will stay as WhiteWave’s chairman and CEO, said: “Having Blaine and Kevin in these new roles will allow me to focus my time on future growth strategies and other value-creating opportunities.”

Meanwhile, CFO Kelly Haecker is to leave WhiteWave at the end of March to spend more time with his family. Greg Christenson, the CFO for the foods and beverages unit, will become group CFO.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now