WhiteWave's Alpro launches "high protein" yoghurt alternative in UK - Just Food
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WhiteWave’s Alpro launches “high protein” yoghurt alternative in UK

14 Jan 2016

WhiteWave Foods-owned Alpro has announced the launch of a “high protein” alternative to yoghurt in the UK.

Go On is a single-serve, soya alternative to yoghurt that claims to be high in plant protein and features a layer of real fruit.

The range features three fruit products: passion fruit, blackcurrant and mango.

Each pot has 5.2g of soya protein, less than 84kcal and less than 0.5g of saturated fat. Alpro said the launch offered a “healthy plant-based option within the broader yoghurts category”.

“Last year we established a strong position for our big pot plain range with a high-profile marketing campaign and two new additions designed to inspire and extend consumer usage. This has paid off with sales +61% in value. We will continue to build on this success with innovative quick to market ground-breaking products like Go On,” said Vicky Upton, marketing controller for Alpro in the UK and Ireland.

“We know there is consumer demand for more plant-based options, particularly convenient products that fit in with their hectic lifestyles and keep them going for longer.”

Go On will launch in Sainsbury’s supermarkets across the UK on 8 February at an RSP of GBP0.85 (US$1.22) per pot.