Chuck Eggert, co-founder of US-based Pacific Foods, has launched a new venture, Wild Rose Foods.
The new company will be focused on bringing to market products rooted in Oregon and has already launched Lulubelle’s Creamery, a dairy brand featuring a line of local, certified organic milk.
Eggert’s Pacific Foods, which makes natural and organic broths, soups, plant-based beverages and meals, was sold to US food giant Campbell Soup Co. in 2017.
Eggert said of the brand launch: “We think there’s room for a local dairy committed to organic practices with a focus on flavour and innovation. Our goal is to make products as accessible as possible using milk from our own cows bottled at our own creamery. We’re creating a new model for dairy to show what’s possible with the latest technology, a commitment to animal care and restorative practices.”
In addition to its creamery and organic milk, Wild Rose Foods also raises egg-laying hens and poultry marketed as Gwendolyn’s Organic Eggs and Aurora Valley Organic.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataSee Also:
Campbell Soup said it acquired Pacific Foods to increase exposure to the “faster-growing health and well-being categories” in the US having paid US$700,000 for the natural food business.
