Mintel’s Global New Products Database has seen a great number of exciting new food product introductions in the past month:
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Orbit sweet news
The Orbit chewing gum brand from Wrigley is venturing into the Sugar Confectionery segment. New in Austria, under the Orbit brand are Drops, sugar-free sweets with tooth-friendly claims. They are said to help stimulate saliva production and neutralize harmful acids after meals. They are available in Natural Mint, Wild Mint, Orange Mint and Lemon Mint flavours.
More fruity & creamy sweets
The popularity of fruity & creamy hard sweets such as Campino from Storck, and Polo Smoothies from Nestlé continues with new entrants to the market. New in France are Fruit-Tella fruit & cream sweets from Perfetti Van Melle made with 6.8% crème fraiche and 3% fruit juice.
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By GlobalDataCarrot shaped chocolates
Lindt & Sprengli, better know for premium and “sophisticated” lines has taken a novelty route with its latest launch. It has introduced in Australia, carrot shaped chocolates on sticks for Easter.
Herbal chocolate
Chocolate has long been said to be an aphrodisiac. Now in the US, K Sensual is trying to prove it with its Herbal Chocolate for Women. The confections contain horney goat weed and other suggestive ingredients. A box of 14 pieces, or seven doses, retails on the Internet for US$50.
Milkybar & Rolo extend again
Recently, there has been much NPD for the Nestlé-owned Milkybar brand, with attempts to attract older consumers. For example, we have seen the launch of Milkybar Chunky and Milkybar Munchies in the UK. Now, in Australia is a new Milkybar Creamy tablet bar for adults, in Creamy White, Creamy Caramel and Milk & Cookies varieties. The Rolo chocolate brand from Nestlé is also being extended again. It has already appeared in biscuit format and more recently in “little” formats. Now, new in the UK is a Rolo chocolate sponge
cake with a soft toffee filling.
BN Biscuit joins chocolate aisles
United Biscuits’ popular BN range of sandwich biscuits in Europe is moving into the chocolate sector. New in the Netherlands are BN character shaped, “laughing” white and milk chocolates enriched with calcium.
Flavour & format developments for snacks
The savoury snacks market continues to surprise us with interesting flavour and format developments. In the Netherlands, a premium touch is being added to the Lay’s brand with the use of a named cheese variety. New there from Smiths Food Group (PepsiCo) are Mediterraneas Greek feta cheese flavoured crisps also made with olive oil. In Asia, unusual fruity flavours are being added to savoury snacks. For example, new in the Philippines from Regent Foods are mini ball-shaped corn snacks with a melon flavour, and also flavoured with yoghurt.
Functional ingredients have also appeared in potato snacks this month. New in Spain from Celig?eta are two functional ranges, Chip Sport and Snack Fibra. The first range includes carrot-flavoured snacks with phosphorous and prebiotic fibres. The latter includes yoghurt flavoured potato rings with calcium and fibre to improve intestinal balance; and cheese flavoured crinkle cut crisps with active bifidus and prebiotic fibre.
New formats have appeared in the UK. New under the United Biscuits-owned Hula Hoops brand are Shoks. They comprise mini Hula Hoops packaged in novel foil cube packs – a first for the sector – to stand out on shelves. They are available in Full-On Onion, Bigtime Saucy and Totally Cheesy flavours. And the Golden Wonder Wheat Crunchies brand is venturing into the dipping sector, with the launch of Duets. It comprises an ambient snack and dip combo using longer versions of the Wheat Crunchies snacks. The ambient dips are available in sour cream & chives, salsa, and onion & garlic varieties.
Functional & coffee yoghurt
High functional activity continues in the yoghurt sector. In New Zealand, new under the De Winkel brand from New Zealand Dairy Foods is a yoghurt drink in Antioxidant (with blackberry, boysenberry and strawberry), and Energising (with passion fruit, banana, apricot and spirulina) varieties.
Also in New Zealand, from Naturalea are herbal yoghurts in varieties such as Echinacea, and Grapeseed & Forest Berries. A more adult variety has also been added to a new Ecke des Monats range of dual compartment yoghurts in Germany from Müller. It comprises a coffee flavoured yoghurt with a separate serving of Italian amarettini biscuit pieces. Also if interest in the dairy sector is the Tropicana and Müller venture into the dairy-based smoothies segment in the UK. While in Brazil, the Yakult brand is becoming even more functional. New there is Yakult 40, claimed to contain five times more lactobacillus than traditional Yakult.
More colourful ketchup
Available for a limited time and in limited production of one million bottles, Heinz is making kids point and stare in ketchup aisles in the US with its Heinz Mystery EZ Squirt Ketchup. The popular ketchup, which already comes in green and purple, will come in three more colours for a limited time, Passion Pink, Awesome Orange, and Totally Teal. The mystery is that the colour is unknown to the consumer until it has been purchased. Interesting flavours are also appearing in ketchup. New in the Philippines from California Manufacturing from Lady’s Choice is a banana & tomato blended ketchup.
On-the-go breakfast for kids
Ennis Foods is extending its convenient “on-the-move” breakfast concept (Rumblers) with varieties for children. New in the UK are Breakfastables, with fresh milk and popular children’s cereals such as Frosted Flake and Choco-Surprise, cereal parcels with a chocolate and hazelnut filling. They are packaged in dual compartment plastic pots with the milk and cereal, and also enclosing a plastic spoon.
Relaxing breakfast cereal
Breakfast cereals are also having an effect on mood and well being! New in Austria from Milupa under the Gittis brand are two muesli lines including a Relax variety enriched with B vitamins, hops, melissa and acerola to promote calmness and an even temperament.
