The
on-the-go chocolate market will grow at just 1.3% CAGR globally from 2000-2005.
Much of this growth will come from the currently small markets of France and
Italy, where the markets are expected to grow at 4.3% CAGR and 2.2% CAGR respectively.
The mature markets of the US and Sweden will grow much slower, at 1.6% and 0.1%
respectively. Southern Europeans, then, are closing in on their more northerly
counterparts in the chocolate bar stakes.

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On-the-go
chocolate sales ($ million), 2000-05

 
2000
2005
France
144
171
Italy
80
88
Sweden
99
100
US
2,909
3,100
D
A T A M O N I T O R
Source: Datamonitor,
2001: "New On-the-Go Strategies 2001"

(c) 2001 Datamonitor.
All rights reserved. Republication or redistribution, including by framing or
similar means, is expressly prohibited without prior written consent. DM ResearchWire
is a service from Datamonitor plc. Datamonitor shall not be liable for errors
or delays in the content, or for any actions taken in reliance thereon.

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