The
on-the-go chocolate market will grow at just 1.3% CAGR globally from 2000-2005.
Much of this growth will come from the currently small markets of France and
Italy, where the markets are expected to grow at 4.3% CAGR and 2.2% CAGR respectively.
The mature markets of the US and Sweden will grow much slower, at 1.6% and 0.1%
respectively. Southern Europeans, then, are closing in on their more northerly
counterparts in the chocolate bar stakes.
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On-the-go
chocolate sales ($ million), 2000-05
|
2000
|
2005
|
|
| France |
144
|
171
|
| Italy |
80
|
88
|
| Sweden |
99
|
100
|
| US |
2,909
|
3,100
|
|
D
A T A M O N I T O R |
||
| Source: Datamonitor, 2001: "New On-the-Go Strategies 2001" |
||
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