21 November 2023
21 November 2023
The US group is looking to cut costs and invest in marketing after seeing pressure on Weetabix’s profits.
Sales activities will be outsourced to an external partner for coffee, confectionery, dairy and more.
The company's CEO Stuart Kronauge has urged all current shareholders to invest.
The poultry and feed group booked a financial loss for the first time in the company’s history, CEO Chris Schutte said.
After expansion works are complete, the site is expected to be the largest beef production factory in Latin America.
The new factory will make French fries and is scheduled to restart production next month.
The Environment, Food and Rural Affairs Committee (EFRA) concluded there is an “incoherent approach to food policy across government”.
The EU will now have the final say as Italy claims a first in prohibiting the sale of proteins grown in a lab.
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Coca-Cola is the most active brand in the sector with 109 partnerships in 2023, thanks to agreements with significant organizations and teams including FC Barcelona, The Football Association, the German Football Association, Real Madrid and Bayern Munich. Soccer remains the most attractive sport to sponsor for non-alcoholic beverages brands within EMEA, given its enormous following and growing profile within Europe. 273 different non-alcoholic beverages brands have been recorded as having sponsorship agreements in place within the EMEA region.
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