Local climate campaign groups complained to Denmark's consumer ombudsman, arguing the meat giant's claims were misleading.
Superpowers need to provide the developing world with the greener infrastructure it urgently needs. As China is failing to do so with the Belt and Road Initiative, the West must step up at COP26.
Concerns continue around companies' efforts on environmental sustainability and the ever-prevalent issue of greenwashing.
Food companies have to take responsibility for greenhouse gas emissions throughout the value chain and product lifecycle, which predominantly means effecting change in areas outside their direct control.
Agreement on carbon trading rules at COP26 could help climate finance flow to developing countries – but strict carbon accounting risks bringing the market to a halt.
A successful outcome will mitigate climate risk, provide businesses with the certainty they so desperately want and open up new opportunities for green growth.