The inaugural meeting of the Media and Childhood Obesity: Today and Tomorrow task force was held two weeks ago. The food industry has taken an active role in this broad-based coalition through the participation of...
US industry body the Grocery Manufacturers/Food Products Association (GMA/FPA) yesterday (21 March) took part in the inaugural meeting of Media and Childhood Obesity: Today and Tomorrow, a joint task force that will be tacking the issues surrounding childhood obesity and advertising.
A new survey out yesterday (12 July) has revealed that adults in the US increasingly view childhood obesity as a serious problem, but the majority also place the blame squarely with parents – not the food industry’s advertising and marketing.
Americans spent a greater portion of their cash on healthier products while shelling out US$61.4bn on snack foods during 2005.
The food industry in the United States has been struggling with accusations that it is responsible for the country’s “obesity epidemic” but companies are now developing strategies to deal with the problem. Some efforts are more genuine than others, as David Robertson reports.
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