For cultural reasons, the ready meals category remains virtually undeveloped in certain Asia Pacific countries, but elsewhere in the region sales are growing, spurred by changing lifestyles and retail promotion in markets such as Japan...
Kraft Foods, the world’s second largest food company, has announced that it intends to establish its operations in Singapore as international headquarters in order to facilitate expansion in the Asia Pacific region.
Arla Foods is considering various potions to expand its presence in Asian markets, particularly China, a spokesperson told just-food today (3 May).
The pastries market in Asia Pacific varies dramatically. Japan is the region’s largest market for pastry products and is also the world’s third-largest pastry market in retail value sales. However, the market in Japan is in decline, partly due to health concerns, whereas the prospects in other less-developed markets in the Asia Pacific region are good, according to Euromonitor’s Francisco Redruello.
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