Brands tap into ethical consumerism Archives - Just Food
Join Our Newsletter - Get important industry news and analysis sent to your inbox – sign up to our e-Newsletter here
X

Brands tap into ethical consumerism

Fairtrade resolute on welcoming in big business

Fairtrade resolute on welcoming in big business

As Fairtrade Fortnight concludes in the UK, Ben Cooper takes a look at the way big business has moved into the Fairtrade sector and asks whether this has created reputational risks for the movement.

COMMENT: Fairtrade commitments motivated by sales promise

COMMENT: Fairtrade commitments motivated by sales promise

Fairtrade bodies secured what seemed like another big coup last week (18 February) when Unilever-owned ice cream maker Ben & Jerry's said it would move to 100% Fairtrade. While the news is further evidence that the ethical movement is picking up steam, Katy Humphries suggests that the impetus behind Fairtrade sourcing remains a financial one for large food corporations.