Breakfast drinks in the spotlight
As manufacturers look to revitalise a lacklustre cereal category and win back "breakfast skippers" in the US, they are focusing on convenient options such as breakfast drinks. However, could those preparing to compete in this...
US food group General Mills has indicated its plans to drive low single-digit sales growth in 2014 hinge largely on its extensive new product pipeline.
Australian consumer watchdog Choice has hit out at the nutritional claims carried on an array of products in the fast-growing breakfast drink category.
UK food group Lacka Foods intends to drive the growth of the breakfast category through the expansion of its Be Fast breakfast drink.
Snack and cereal giant Kellogg has revealed it is trialling a new breakfast drink in a bid to win over consumers not eating breakfast.
UK firm Fresh Marketing is launching a breakfast drink under its Fuel cereal brand. The Fuel brand of breakfast products was developed in conjunction with Tesco and, since its launch…