Breakfast drinks in the spotlight
Comment: Breakfast drinks are no silver bullet
As manufacturers look to revitalise a lacklustre cereal category and win back the growing number of "breakfast skippers" in the…
US: General Mills unveils 2014 product pipeline
US food group General Mills has indicated its plans to drive low single-digit sales growth in 2014 hinge largely on…
AUS: Watchdog hits out at breakfast drinks
Australian consumer watchdog Choice has hit out at the nutritional claims carried on an array of products in the fast-growing…
IFE: Lacka to drive growth of breakfast category with drink line
UK food group Lacka Foods intends to drive the growth of the breakfast category through the expansion of its Be…
US: Kellogg trialling breakfast drink
Snack and cereal giant Kellogg has revealed it is trialling a new breakfast drink in a bid to win over…
Subscribe to our Newsletter
Get industry-leading news, data and analysis delivered to your inbox
SIAL: Fresh Marketing develops Fuel breakfast drink
UK firm Fresh Marketing is launching a breakfast drink under its Fuel cereal brand. The Fuel brand of breakfast products…