Cereal innovators
US: Kellogg launches hot cereal, bars, shakes
Kellogg is hoping to tap into consumers' changing preferences for breakfast in the US with the launch of three products…
Breakfast cereal: Are cereal sales in developed markets going soggy?
Breakfast cereal sales in mature markets are under growing pressure. While, broadly speaking, volume and value sales have been fairly…
Breakfast cereal: Manufacturers look to grow UK category
Cereal manufacturers in the UK are facing a competitive market and flat sales volumes. While overall conditions have been somewhat…
Breakfast cereal: Hard work ahead to revitalise sales in US
Breakfast cereal is still big business in the US but sales are flat and volumes down. However, there are some…
Breakfast cereal: Emerging markets offer scope for growth
An increasing number of breakfast cereal manufacturers are now taking advantage of the potential growth opportunities for this category in…
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