FRANCE: General Mills closes Yoplait deal
General Mills said today (18 May) that it has entered into a definitive agreement to purchase a controlling stake in French yoghurt maker Yoplait for EUR810m (US$1.15bn).
General Mills completes Yoplait deal
Category crunch: The “emerging market” of US yoghurt – part 2
In part two of our detailed look at the US yoghurt sector, we focus on the growth of Greek yoghurt - described as "the big story" in the category.
Category crunch: The “emerging market” of US yoghurt – part 1
Yoghurt has been a staple of European diets for decades but the US remains a fledgling market for the product. Demand, however, is growing. In a new monthly look at specific categories around the world, Dean Best looks at what is driving the growth of the US yoghurt market.
