Getting kids to eat their greens Archives - Just Food
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Getting kids to eat their greens

Fresh marketing ideas to tackle obesity

Public health agencies believe tackling child obesity involves both discouraging the eating of unhealthy foods, and increasing consumption of healthy foods, in particular fruits and vegetables. Ben Cooper looks at what produce companies in the...

Self-regulation scheme fails to silence critics

Self-regulation scheme fails to silence critics

A self-regulatory initiative by 11 food and beverage companies launched in the US last week has received a mixed response from campaigners. While the initiative can potentially make a valuable contribution to tackling childhood obesity, Ben Cooper writes, weaknesses in terms of its scope and coverage have exposed it to criticism from pressure groups.