A young market which promises room to grow is a key attraction for multinationals in the Middle East, the head of Nestle's Middle East operations told just-food at the Gulfood trade expo in Dubai.
They may be growing quickly but the Middle East's snacks and confectionery sectors present a challenge for companies looking to grow their share of sales. Vishal Tikku, vice president and area director for Mondelez International in the region, spoke to Hannah Abdulla at the Gulfood 2014 exhibition in Dubai about the company's ambitions for the region.
Fresh Del Monte Produce is looking to tap into demand in the Middle East for convenience foods with new products and the launch of its own retail outlets.
UK firm Prima Cheese has signalled its ambitions to add Middle East retail customers to its foodservice contracts.
A lack of price sensitivity among consumers in the Middle East is what is drawing international firms to the region, the MD of UK firm Burts Biscuits told just-food at the Gulfood exhibition in Dubai.
UK firm Cornish Sea Salt is to launch a "flaked" sea salt line, currently on sale internationally, in its domestic market. Speaking to just-food at the Gulfood 2014 exhibition in…
© Copyright Verdict Media Limited 2021
