Hain Celestial snaps up UK baby food brand Ella's Kitchen Archives - Just Food
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Hain Celestial snaps up UK baby food brand Ella's Kitchen

just the answer: Plum Organics CEO Neil Grimmer, Plum UK CEO Scott Wotherspoon

just the answer: Plum Organics CEO Neil Grimmer, Plum UK CEO Scott Wotherspoon

US and UK baby food makers Plum Organics and Plum UK have more than their names in common. Both start-ups were founded by parents seeking an alternative to mainstream baby foods. Both group's share a passion for providing quality products that meet the needs of young children and their parents. Both have come to a high growth area of the baby food category as challenger brands to then expand quickly using clever marketing and a fresh approach to innovation. The similarities are so striking that yesterday's (24 January) announcement that US-based Plum Organics has acquired Plum UK seems almost written in the stars. Katy Askew caught up with Plum Organics CEO Neil Grimmer and Plum UK CEO Scott Wotherspoon to discuss how the tie-up will act as a platform for growth.

Best bits: Premier deal to give Hain Celestial platform for UK growth

Best bits: Premier deal to give Hain Celestial platform for UK growth

Hain Celestial, the US food group, has made another acquisition in the UK. It believes the purchase of ambient brands from Premier Foods will help it grow in the market and provide a way to take US products into the UK. Analysts broadly welcomed the deal, even if there was concern about the quality of assets Hain is taking on.

just the answer – Ella’s Kitchen CEO and founder Paul Lindley

just the answer – Ella’s Kitchen CEO and founder Paul Lindley

UK baby food group Ella's Kitchen has rapidly expanded to become a household name and pantry staple for parents with pre-school children. In this month's just the answer, Ella's Kitchen founder and CEO Paul Lindley talks to Katy Askew about the development of the brand and what the future might have in store.