Heinz Russia interview Archives - Just Food
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Heinz Russia interview

Local knowledge seen as key for Heinz in Russia

Heinz greatly enhanced its prospects in the expanding but demanding Russian market by entering a joint venture with an established Russian food company last year. Katy Humphries spoke with Heinz Russia’s transformation director and chairman...

Packaged baby food in Russia – from niche to mainstream

Packaged baby food in Russia – from niche to mainstream

Retail sales of baby food in Russia will reach US$371m by the end of 2005, up by 10% in current value terms compared to the previous year. International manufacturers are moving into this lucrative market as demographic changes drive demand. Elena Ruiu, Packaged Food Analyst at Euromonitor International, investigates.