With obesity levels rising on both sides of the Atlantic, the need to understand consumers’ attitudes towards healthier food has never been so pressing. Today (29 January), food industry executives met in London to discuss...
As the debate over rising obesity levels continues to intensify, pressure groups have become key stakeholders whose opinions the industry cannot afford to ignore. For this month’s Just the Answer interview, Ben Cooper spoke with Richard Watts, co-ordinator of the Children’s Food Campaign, about the campaign and its reaction to the UK government’s anti-obesity strategy announced last week.
The food industry will welcome the multi-stranded and inclusive approach taken by the UK government in its anti-obesity strategy, unveiled yesterday (23 January). But, Ben Cooper writes, the Government’s insistence that differences among retailers and food producers over nutritional labelling are resolved could bring the debate over the issue to a head.
This week, in a bid to display their seriousness in tackling child obesity, the EU's biggest food firms signed up to a set of marketing commitments. Similar moves in the US are, after initial fierce criticism, slowly gaining support and, as Ben Cooper reports, the European initiative will also have to overcome the sceptics.