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  1. Just the Answer – Mars Food

Just the Answer – Mars Food

Mars Food, the US giant’s non-confectionery arm in the UK, has just undertaken its first new product launch for nine years, with the introduction of the Asian ready meal concept, PurAsia. In this month?s Just the Answer interview, Michelle Russell spoke with Mars Food marketing director Paul Aikens about the launch, the Asian ready meals category and ?gastrosexual? consumers.

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