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  1. Just the Answer – Tasty Baking Co.

Just the Answer – Tasty Baking Co.

Philadelphia-based Tasty Baking Co. has shown how a company can be successful without nationwide distribution. Nevertheless, with a new state-of-the art bakery under construction, a major tie-up with Wal-Mart and a growing online business, there seems to be plenty of scope for expansion. Chris Jones spoke with Tasty Baking?s marketing director, Jon Silvon, about the company?s regionally-focused business model and plans for the future.

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