Just the Answer – Wendy Piñero, Starbucks
Given how jealously brands guard their heritage and image, co-branded initiatives are fairly rare and are approached with delicacy and…
Given how jealously brands guard their heritage and image, co-branded initiatives are fairly rare and are approached with delicacy and no little trepidation. The recent collaboration between Hershey and Starbucks in the premium chocolate sector offers a fascinating insight into what happens when two iconic brands join forces. Wendy Pi?ero, vice president consumer products at Starbucks, spoke with Michelle Russell about the challenges and opportunities the joint venture presents.
Given how jealously brands guard their heritage and image, co-branded initiatives are fairly rare and are approached with delicacy and…
US confectioner Hershey is set to launch its Bliss chocolate line this April.
Coffee retailing giant Starbucks has joined forces with US confectionery group Hershey to launch a range of "artisan-style" coffee and…
Swiss chocolate maker Lindt & Sprüngli has seen off fierce competition in North America to post a jump in sales…
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