Given how jealously brands guard their heritage and image, co-branded initiatives are fairly rare and are approached with delicacy and no little trepidation. The recent collaboration between Hershey and Starbucks in the premium chocolate sector...
US confectioner Hershey is set to launch its Bliss chocolate line this April.
Coffee retailing giant Starbucks has joined forces with US confectionery group Hershey to launch a range of "artisan-style" coffee and tea flavoured chocolates.
Swiss chocolate maker Lindt & Sprüngli has seen off fierce competition in North America to post a jump in sales last year.
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